![]() What other advertising innovations did Meta launch? A small but undisclosed number of advertisers have access to the tools, and Meta will begin rolling out AI Sandbox to other companies in July. Advertisers might use this to display a traditionally square image in the Instagram feed as a full-screen Instagram story without having to crop the original image down. Meta also created a tool through the suite that uses AI to extend existing images past where the photo ends. AI-generated videos are much more difficult and will take much more time, said Hegeman. Despite Meta leaning into advertising on Reels, a short-form video platform, the tool does not yet support text-to-video generation. For example, one Instagram user might see an ad for a moisturizer with orange clouds behind the bottle, while another might see a nighttime cityscape with the same moisturizer image. Similar to the text variation, these background images can change from user to user. The AI Sandbox also lets advertisers generate images from text and use them as the backgrounds of ads. ![]() Meta’s new tools include text variation, background generation and image outcropping. The feature lets advertisers test what messages work with what users. AI Sandbox allows advertisers to create different branded messages and show them to different audiences using the same ad image. Meta is launching a series of AI tools through a suite it calls the AI Sandbox-not to be confused with The Sandbox, a metaverse world that competes with Meta’s Horizon Worlds. Sandbox, Meta’s new toolset for advertisers? AI and metaverse technologies are intertwined, with developments in one aiding the other, CEO Mark Zuckerberg said in an earnings call with investors and analysts last month. ![]() Reality Labs has received criticism from investors in recent months as the division spends billions on AI and metaverse initiatives, though the metaverse is unproven terrain. Each month, 10 million companies advertise on Meta’s platforms, and more than 200 million businesses are active on Meta’s apps, said Mendelsohn.īy focusing on AI technology in its ad offerings, Meta can also prove its Reality Labs division is a valuable investment. Earlier this month, Meta presented new advertising options within Reels to media buyers at the Interactive Advertising Bureau’s NewFronts conference. It must keep advertisers interested by offering new and innovative ways to market while Meta competes with social media companies like TikTok and entertainment companies like Netflix. ![]() Last year, 99.3 percent of Meta’s revenue, which totaled $114 billion, came from advertising, according to the company’s earnings report. The billion-dollar company relies on advertising to turn a profit. By expanding its AI capabilities to advertisers, Meta is helping other businesses grow, added Nicola Mendelsohn, Meta’s head of Global Business Group, which helps small businesses grow using Meta’s platforms, which include Facebook, Instagram and WhatsApp. The social media company has been using artificial intelligence and machine learning since 2006, in its algorithms and in choosing what ads to show users, said John Hegeman, Meta’s vice president of monetization, at a press event today.
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